Digital guide for Indian beginners
Want to Start an Online Business in India but Don't Know Where to Begin?
Learn how to choose products, find suppliers, set up your online store, list products, calculate profit and understand shipping and returns - with one beginner-friendly roadmap.
₹99
one-time payment · no subscription
Your ₹99 starter kit includes:
- Step-by-step e-commerce guidePDF, 29 chapters
- Product research & supplier checklistPDF checklists + 2 Excel sheets
- Profit & pricing Excel calculatorExcel: Profit Calculator + Break-even
- Marketplace & Shopify starter roadmapPDF: Amazon, Flipkart, Meesho, Shopify + 30-day plan
- COD, shipping & RTO planning sheetExcel: COD & Shipping planner
Digital download (PDF + Excel) - nothing is shipped.
Inside this kit
- ✦ 29 practical chapters
- ✦ Amazon · Flipkart · Meesho · Shopify
- ✦ GST, shipping & COD basics
- ✦ Worked ₹ profit examples
- ✦ 30-day launch roadmap
- ✦ + Excel KPI dashboard
₹99
one-time · instant PDF + Excel
2026
E-COMMERCE STARTER KIT · INDIA
Exactly what you receive
Two files. Instantly. For ₹99.
This is a digital product, not a physical book. After payment you'll see a secure download page immediately, and we'll email you the link too.
The Beginner's Guide (PDF)
57 pages · 29 chapters in 6 parts · 6×9 inch ebook format, readable on phone or laptop.
- Chapter summaries
- Step-by-step exercises
- Checklists
- 9 diagrams + 4 photos
- Worked ₹ calculations
- 'Verify officially' boxes
- 26 official resource links
- Glossary of terms
Workbook + Dashboard (Excel)
- 01KPI dashboard with charts
- 02Weekly sales data
- 03Startup budget planner
- 04Product profit calculator
- 05Ad cost & CAC tracker
- 06Break-even calculator
- 07Supplier comparison
- 08Product research template
Works in Excel, Google Sheets & LibreOffice.
Peek inside
Here's exactly what the first 3 chapters cover
How E-commerce Actually Works
- The 6-stage chain behind every online order
- What you control vs what you don't
- Why platform fees must always be verified
Choosing a Business Model
- Marketplace vs D2C vs social vs dropshipping, side by side
- A sensible hybrid path for beginners
- Exercise: score models on budget, time & skills
Product Research Without Guesswork
- 7 filters for a beginner-friendly product
- Free places to find real demand evidence
- Which categories need FSSAI/BIS before you buy stock
+ 26 more chapters, diagrams, photos, checklists, official links and the 9-sheet Excel workbook with dashboard.
Made for you if…
- You want to start selling online in India but don't know where to begin
- You're deciding between Amazon, Flipkart, Meesho or your own website
- You want to understand GST, shipping and COD before spending money
- You prefer honest numbers over hype
Not for you if…
- You want a 'get rich quick' system or guaranteed income
- You're an experienced seller looking for advanced scaling tactics
- You need personalised legal or tax advice (please see a CA)
Ready to start with a clear plan?
What's inside the guide
PART 1
Foundations
- How e-commerce actually works
- Choosing a business model
- Product research without guesswork
- Reading the competition
- Finding & working with suppliers
- Your startup budget
PART 2
Where to sell
- Selling on Amazon.in
- Selling on Flipkart
- Selling on Meesho
- Building a Shopify store
- WordPress + WooCommerce
- Domain names & hosting
PART 3
Listings that sell
- Product photography on a budget
- Writing listings that convert
- SEO for stores & marketplaces
- Pricing for profit
PART 4
Money & compliance
- Payments & Razorpay
- GST & compliance basics
PART 5
Operations
- Shipping across India
- Cash on Delivery without the pain
- Returns & refunds
- Customer support that builds trust
PART 6
Growth
- Facebook & Instagram ads
- Analytics: knowing your numbers
- Profit calculations, worked example
- Scaling sensibly
- Common mistakes to avoid
- Your 30-day launch roadmap
All 29 chapters + the Excel kit for ₹99
Real sample pages
Rendered directly from the actual PDF you'll download. Tap to enlarge.
Workbook preview
Try the profit calculator
A simplified live version of one workbook sheet. Example numbers only - plug in your own.
Assumes 5% GST, ₹20 packaging, 2% gateway fee + 18% GST on fee - all editable in the real workbook.
after returns₹67.37
STORE PERFORMANCE DASHBOARD
Excel "Dashboard" sheet · sample data · all ₹
Net revenue
₹3,93,537
Orders
563
Avg order value
₹699
Conversion
2.58%
Cart abandonment
75.0%
ROAS
4.66x
CAC
₹150
Est. net profit
₹1,14,852
Weekly revenue (₹)
Sessions-to-purchase funnel
The real sheet also includes a revenue-by-channel donut, category table, ad tracker, break-even and COD/RTO planner. Replace the sample numbers with your own.
Your 30-day launch roadmap
Included in the guide with day-by-day tasks and a launch checklist. Go at your own pace.
Week 1
Decide & research
- Days 1-3: choose model, set budget, write goals
- Days 4-7: score 10 products, study competitors, shortlist 3
Week 2
Source & comply
- Days 8-10: contact suppliers, order samples, verify GSTIN
- Days 11-14: speak to a CA, start registrations, pick a brand name
Week 3
Build & create
- Days 15-19: domain, store or listings, policies, payment setup
- Days 20-22: photos, videos, listing copy, size charts
Week 4
Test & launch
- Days 23-26: packaging, courier, test orders & refund test
- Days 27-30: go live, small ad test, first weekly review
Who made this
The Starter Kit India editorial team
We're a small team of writers who research and explain the practical steps of selling online in India. We don't sell courses, we don't promise income, and we don't show revenue screenshots. This kit is built from publicly available official sources, platform documentation and standard business arithmetic - and it tells you exactly where to verify anything that can change.
No fake reviews, no income screenshots, no invented statistics.
How delivery works
- 1
Tap Buy Now
Enter your name, email and mobile number.
- 2
Pay securely
Pay with UPI, card, net banking or wallet on Razorpay's secure window.
- 3
Download instantly
Your download page opens right away with the PDF and Excel files.
- 4
Check your email
We also email a personal link (valid 7 days). Lost it? Use 'Resend my download link' in the footer.
Open the PDF on any phone or laptop; the workbook works in Excel, Google Sheets or LibreOffice. Problems? Contact support.
Frequently asked questions
Is this a physical book?
No. This is a 100% digital product: a PDF ebook and an Excel workbook. Nothing is shipped. You get a secure download link on screen right after payment and by email.
What exactly do I receive?
A 57-page PDF guide (cover, table of contents, 27 chapters with summaries, exercises, checklists, diagrams and official resource links) and an Excel workbook with 10 sheets: instructions, a KPI dashboard with charts, sales data, a COD/shipping/RTO planner, startup budget planner, product profit calculator, ad cost & CAC tracker, break-even calculator, supplier comparison and product research template.
Will this guarantee I make money?
No. Nobody can honestly guarantee income from e-commerce. The kit teaches you how to plan, calculate and launch carefully so you can make informed decisions and avoid common, costly mistakes.
Is the information about GST and platform fees current?
The guide explains concepts and calculation methods, and deliberately avoids quoting fee cards or tax rates as fixed facts because they change. Every chapter tells you which official website to check before you act. It is not tax or legal advice - consult a Chartered Accountant for your situation.
How do I pay?
Payments are processed securely by Razorpay. You can use UPI, cards, net banking or wallets supported at checkout. We never see or store your card details.
I paid but didn't get the email. What now?
Check your spam/promotions folder first. You can also request a fresh download link using the 'Resend my link' option on the download page, or contact us with your order reference.
Which apps do I need to open the files?
Any PDF reader for the guide (your phone's built-in viewer works). The workbook opens in Microsoft Excel, Google Sheets (File > Import) or LibreOffice Calc.
Can I get a refund?
Because it's an instantly delivered digital product, refunds are handled as described in our Refund Policy: if the files are defective or you couldn't access them and we can't fix it, or you were charged twice, contact us within 7 days of purchase.
Start with a plan, not a guess.
PDF guide + Excel workbook. One-time ₹99. Instant digital download.